01
Easier mobile action
Tested a call to action enhancement on mobile pages. The experience increased conversions by 25% in one month.
Digital experience · Web operations
Making digital work better.
Connecting strategy, technology, and thoughtful execution to make web experiences easier to use, simpler to manage, and more valuable to the business.
Small change. Meaningful lift.
+25%
more conversions in one month
Mobile CTA enhancement test
The work I loveTurning digital complexity into clear next steps.
20+ yearsAcross digital, web, and marketing
25% liftIn conversions in one month
Multi-brandWeb and multimedia leadership
End to endStrategy through measurement
My Background
A broad digital toolkit, grounded in business outcomes.
For more than two decades, I’ve worked at the intersection of websites, customer experience, marketing, and technology. My path spans web strategy and operations, UX/UI, front-end development, digital marketing, multimedia, analytics, and the platforms that bring it all together.
I enjoy seeing the whole picture: what people need from an experience, what a team needs to deliver it, and how to tell whether it is working. I’ve led web and multimedia initiatives across multiple brands, bringing internal partners and external specialists together around clear priorities.
“Good digital work feels clear to the customer and workable for the team behind it.”
Selected impact
Practical improvements that add up.
02
Smarter resource allocation
Optimized agency support and shifted work toward more cost-effective resources, helping reduce operating costs while sustaining delivery.
03
Transparent work visibility
Streamlined workflows and created shared project and budget tracking to bring clearer priorities, spending, and progress into view.
Additional search result: earned a #1 Google ranking for “vivids.”
My Capabilities
Bringing pieces together.
Web strategy & operations
Roadmaps, governance, platforms, and reliable delivery.
UX/UI & conversion
Clear journeys, responsive design, and useful experiments.
Front-end & CMS
Practical implementation and content platform fluency.
SEO, AEO & discovery
Helping people and search systems find the right content.
Analytics & measurement
Turning signals into priorities and measurable learning.
Martech & integration
Connecting tools, data, and digital marketing needs.
Multimedia & content
Building cohesive, useful stories across formats.
Teams, vendors & budgets
Aligning people, partners, and investment around outcomes.
My Approach
Thoughtful enough to plan. Useful enough to ship.
Listen
Understand the people, the goal, and what is getting in the way.
Find the signal
Use context and data to spot the most useful opportunity.
Make it doable
Turn priorities into clear plans, roles, and next steps.
Learn and improve
Measure what changed, share the learning, and keep moving.
Contact
Have a digital challenge in mind?
I’d be glad to hear what you’re working on and explore how I can help.
Email: [Click to reveal email]